An alarm for intentional mornings
Reclaim your mornings.
Decide tonight who you’ll wake up as tomorrow. Phoenix Rise turns your alarm into a guided practice built around that choice, then guides you into gratitude.
Choose your morning before it chooses for you.
Some mornings feel decided before you get a say.
What's already waiting for you?
- Notifications
- Work and money
- Responsibilities
- Things to fix
The first
moments
Your alarm rings.
How do you want to wake up?
- Present
- Safe and abundant
- Confident
- Grateful
A better way to wake
Choose your morning before it chooses you.
What you already know works
Meditate.
Journal.
Set an intention.
The hard part is making it a consistent habit.
Let your alarm wake you into mindfulness
Set up your morning the night before.
Choose how you want to wake, then build it into the alarm that's already going to ring.
No remembering required.
How it works
Decide tonight who you’ll wake up as tomorrow.
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Tonight
Decide how you want to begin.
Confidence. Presence. Abundance. Gratitude. Choose what you want waiting for you, then set it with your alarm.
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At the alarm
Wake into the state you chose.
A Morning Shift is a short guided audio experience that begins with your alarm. Rousing sound wakes you, then guidance helps you settle into the state you chose. Add a Wake Task when you need more help getting up. Your alarm keeps sounding while you work through it.
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After you wake
Start from gratitude and intention.
Meet Ember, your guide to a more intentional morning. She walks you through three gratitudes before the world gets your attention.
Why the alarm matters
Your eyes are open. Your brain is still waking up.
The minutes after waking are a real neurological transition. Phoenix uses the alarm that's already there to put intention before autopilot.
Conceptual illustration of the sleep-to-wake transition
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01 · The waking window
You're awake before you're fully alert.
Sleep inertia temporarily affects alertness, attention, and cognitive performance after waking. The brain transitions back toward fuller wakefulness over time.
Why this matters
Sleep inertia temporarily affects alertness, attention, and cognitive performance after waking. The brain transitions back toward fuller wakefulness over time.
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02 · The cue
Don't rely on remembering. Use a trigger.
Across 94 independent tests, linking an intended action to a specific future cue improved goal attainment. Phoenix uses one you already have every morning: your alarm.
Why this matters
Across 94 independent tests, linking an intended action to a specific future cue improved goal attainment. Phoenix uses one you already have every morning: your alarm.
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03 · The repetition
Same cue. Same practice. Less effort over time.
Repeating behavior in a stable context is associated with greater automaticity. Phoenix pairs your morning practice with the same recurring cue.
Why this matters
Repeating behavior in a stable context is associated with greater automaticity. Phoenix pairs your morning practice with the same recurring cue.
Sources
Sleep inertia and the waking transition
- Hilditch & McHill (2019). Sleep inertia: current insights. Nature and Science of Sleep, 11, 155–165.
- Marzano et al. (2011). Electroencephalographic sleep inertia of the awakening brain. Neuroscience, 176, 308–317.
Implementation intentions
- Gollwitzer & Sheeran (2006). Implementation intentions and goal achievement: a meta-analysis of effects and processes. Advances in Experimental Social Psychology, 38, 69–119.
Repetition and automaticity
- Lally et al. (2010). How are habits formed: modelling habit formation in the real world. European Journal of Social Psychology, 40(6), 998–1009.
For heavy sleepers
Need a little help actually waking up?
Add a Wake Task to get your breath, body, or mind moving. Your alarm keeps sounding while you work through it.
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Do the Math
Solve a few problems at the difficulty you choose.
Do the Math comes with the free version. Premium includes Breathe Into Morning, Light the Path, and their available difficulty options.
- Premium
Breathe Into Morning
Three paced breaths to ease your body into the day.
- Coming Soon
Step Into Your Day
Coming Soon — not available in version 1.0.
Do the Math comes with the free version. Premium includes Breathe Into Morning, Light the Path, and their available difficulty options.
- Premium
Light the Path
Repeat a short visual sequence to engage your attention.
Pricing
Set the tone for your day before the world does.
Premium gives you more ways to shape your wake-up.
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Annual Best value
$49.99 / year
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Monthly
$5.99 / month
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Weekly
$1.99 / week
Free version ($0): Calm + Strong sounds, one Morning Shift, Do the Math, Ember’s three gratitudes, and Morning History. No trial or card.
Premium adds
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More guided ways to begin Every available Morning Shift
Unlock every available Morning Shift.
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Choose the Wake Task that works for you Available Wake Tasks and difficulty options
Unlock Breathe Into Morning, Light the Path, and their available difficulty options. Step Into Your Day is Coming Soon.
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Wake up to something personal Your own audio as an alarm
Use your own audio as your alarm.
14 days free with Annual · 7 days free with Monthly Download free. Choose your plan in the app.
Trials available to eligible new subscribers. Subscriptions renew automatically unless canceled. See Terms and Privacy.
What happens when my alarm rings?
The Morning Shift you chose the night before starts playing when your alarm rings. If you added a Wake Task, the sound keeps playing while you work through it. After that, you can check in with Ember for a short gratitude practice.
What is a Wake Task?
A Wake Task is an optional action that runs while your alarm sounds. The sound keeps playing while you work through it, or you can hold Stop for three seconds at any time. Choose paced breathing, a light pattern, or quick sums. Do the Math comes with the free version. Premium includes Breathe Into Morning, Light the Path, and available difficulty options. Step Into Your Day is Coming Soon and is not available in version 1.0.
Does Phoenix use a real iPhone alarm?
Yes. Phoenix schedules real system alarms through Apple's AlarmKit, so your alarm doesn't depend on the app being open.
Do I have to do the whole morning ritual?
No. Set up as much or as little as you want. You can use a Morning Shift by itself, add a Wake Task, or continue into gratitude with Ember.
What if I'm a heavy sleeper?
Choose a Strong alarm sound and add a Wake Task when you need more help getting up. The sound keeps playing while you breathe, follow the light, or solve the sums. A three-second Stop control is always available.
Can I wake up to my own audio?
Yes. With Premium, you can choose supported audio from your iPhone and use it as your alarm.
Is what I write in Ember private?
Yes. Your gratitude entries and Morning History are stored on your iPhone. You don't need to create a Phoenix account.
What happens after my free trial?
Apple will begin billing the plan you selected when the trial ends. You can cancel before then to avoid a charge. Canceling Premium does not cancel your alarms, and you can keep using Phoenix for free.
Tomorrow starts tonight
Choose your morning before it chooses for you.
Decide tonight who you’ll wake up as tomorrow. Phoenix will meet you there when your alarm rings.
14 days free with Annual · 7 days free with Monthly